Hötorgshallen
Brand Experience & Communication Concept
2025
Brief
How do we get food-curious young adults to rediscover Hötorgshallen?
Strategic Direction
Turn the market’s biggest strength, its variety! Into a reason to visit.
Solution
30Rätters — a monthly tasting event where visitors explore the entire hall through 30 small dishes from around the world.
With a stamp card guiding the journey, the hall becomes a social midweek experience: food, culture and live music — all under one roof.
My role: Copy, Strategy & Concept
Developed as a graduation project at Berghs School of Communication for Hötorgshallen.
